Question the request
Find the decision hiding underneath it.
UX research / product strategy
I do research that earns its keep.
Hi, I’m Lucy! I’m a Senior Researcher at Amazon. I’ve worked across e-commerce, B2B, retail, internal developer operations and tools, and enterprise B2C.
Right-size the evidence
Enough rigor to move responsibly.
Trace what changed
Research is useful when something moves.
Case Studies
Understanding the intersection of price and selection
Why did customers keep thinking our prices were bad, even though the data said they weren’t?
Open project
What’s in a name?
How a single usability study on product naming led to $10 million+ in annualized revenue and a double-digit increase in sales.
Open projectA third case study is taking shape
More evidence, decisions, and consequences—coming soon.
Open projectLatest writing
About Lucy
I’ve lived in a lot of places, asked a lot of questions, and partnered with incredible teams to build things people love.
Currently in Northern Virginia with my family. Always planning the next adventure.
More about me